![]() ![]() This may come as a surprise to you, to others it won’t at all. We are still The Endurance Factory, we are just now The Endurance Factory – Home of CrossFit TEF. Today, I am announcing that effective October 1st, TEF became a licensed Crossfit Affiliate. Thirteen months ago, we decided to lease the space up front to Revolution Sports Medicine to give our members and the greater community local access to new services, and more importantly to Jeff Fairman someone that from day one I not only respected, but I knew was passionate about helping athletes recover and grow, and it just fit with who we are as a company. We also saw how the DEKA competitions sparked new life into the gym and in out athletes in a time where we were all trying to navigate a world with COVID. Kinda extreme, some would say, but I really do believe in “better than yesterday” – thats not just a line that I borrowed from somewhere I don’t even recall – its something I think about every day that I wake up.Īs a business, we made decisions in 2019 to affiliate with DEKA and Hyrox as we saw business potential, but more importantly how incorporating their movements, equipment, and methodologies could benefit you as athletes. To me, not growing means I’m ok to just exist. When you stop learning, you stop growing. Something that I truly believe every person on this planet should strive for. To this point, I am in a constant state of growth. At time I’ve tried to optimize our space so much that I’ve heard athletes say “ Where the are the wallballs now?!?“ We’ve added new equipment, replaced or discarded things that we don’t use, and even moved the rig off the wall. We’ve experimented with class offerings to supplement our main daily class like IntervalFit, ObstacleFit, Endure45, Kettlebell S&C. As a result, we (TEF) are pretty much in a stat of constant evolution.įaces come and go, some even come back. As most of you who have been part of this family for some time know, I am not one to sit still nor am I someone who is ok with complacency or letting things “happen on their own”. ![]()
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